IN BRIEF
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The NextLevel affair Julien Jimenez deeply shook the world of influencers in France, revealing the complexities and flaws of a booming sector. This scandal highlights the risks associated with the practices of SEO and of netlinking, raising pressing questions about the ethics of these methods and the sustainability of companies operating in this ecosystem. By diving into the heart of this affair, it is essential to decipher the events that led to this chaotic situation, as well as their implications for the industry and the professionals who are part of it.

The NextLevel affair, orchestrated by Julien Jimenez, has raised waves of indignation and questions within the SEO and influencer sector in France. This saga, marked by an unexpected judicial liquidation of the company, highlighted the fragilities of the netlinking economic model and the ethical implications that result from it. This article delves into the ins and outs of this affair, examining its impact on the market and the players who gravitate towards it.
The beginnings of NextLevel and its meteoric rise
NextLevel was born from the vision of Julien Jimenez, who founded the company Korleon Biz in 2009. By launching NextLevel.link, he created a netlinking platform which quickly achieved growing success. The company has become a pillar of the SEO market by attracting more than 20,000 sites and facilitating the sale of millions of links, thus becoming essential in the world of SEO.
The fall of NextLevel: a sudden turning point
September 27, 2023 turns out to be a pivotal date. Julien Jimenez announces the judicial liquidation of Korleon Biz and NextLevel, causing shock waves in the sector. The reasons given, although personal and professional, leave many questions unanswered, fueling speculation about the management of the company.
Impact on market players
The liquidation also put the editors in difficulty, those who depended on the money generated by the links placed. Many were found to be victims of non-payment, calling into question their financial stability. THE advertisers also face significant losses, including the money invested in purchasing links, as well as the expected SEO benefits of their initial investment. This situation has resonated in the minds of many professionals in the sector, fueling questions about the reliability of netlinking platforms.
Scam allegations: between frustration and reality
Following the liquidation of NextLevel, many voices accused Jimenez of engaging in a scam. Elements fueling these accusations include the lack of payment to publishers and the lack of transparency regarding the company’s financial issues. However, Jimenez cited difficulties in management and cash as well as mental health problems, such as burnout and depression, which complicates the question of responsibility for this debacle.
Ethical Concerns in the SEO Industry
This situation highlights the ethical problems inherent to the SEO industry. The community questions the financial risk management practices and the transparency of large netlinking platforms. The need for more rigorous supervision in this sector appears more and more pressing.
An opportunity for renewal for the sector
The NextLevel affair acted like an electric shock, inviting reflection on business models and practices in the field of netlinking. It is becoming urgent that players in this market consider the need for increased transparency, of a diversification of SEO strategies, and stricter regulations to guarantee the sustainability of their activities. The announcements of the acquisition of the NextLevel.link platform by SEMJuice illustrate a glimmer of hope in this troubled context, testifying to the resilience of the market.
Conclusion on the resilience of the sector
As the world of influencers and SEO continues to evolve, the NextLevel case will be remembered as a turning point in the industry. She highlights the importance of ethical and sustainable practices to build a strong future in SEO. Vigilance and innovation must be the order of the day to prevent similar situations from recurring in the future.
Comparison of the key elements of the NextLevel affair
Elements | Details |
Origin of the case | Creation of Korleon Biz in 2009 by Julien Jimenez. Launch of NextLevel.link as an innovative netlinking platform. |
Turnovers | More than 20,000 sites used and 2 million links sold, testifying to the scale of the company’s activity. |
Key event | Judicial liquidation announced on September 27, 2023, causing a crisis in the sector. |
Immediate impacts | Many unpaid editors and advertisers losing investments. |
Suspicions of scam | Accusations of non-payment from publishers and lack of transparency on financial problems. |
Consequences for the SEO ecosystem | Crisis of confidence among SEO professionals, pushing us to reconsider netlinking strategies. |
Redesign proposals | Recommendations for transparency, diversification of SEO techniques, and increased regulation of the sector. |

The NextLevel affair scandal, orchestrated by Julien Jimenez, shook the world of influencers and raised questions about the practices of the SEO sector. This analysis looks at the implications of this significant event, the consequences for SEO players, as well as the reflections it gives rise to regarding ethics and transparency in the field of netlinking.
Origin and rise of NextLevel
NextLevel was founded by Julien Jimenez in 2009, with the creation of Korleon Biz. Over the years, the company has gained notoriety thanks to its netlinking platform, NextLevel.link, which offered innovative SEO solutions. The speed of this rise has seen the company attract more than 20,000 sites and generate the sale of millions of links, consolidating its position as a major player in the world of French SEO.
The fall of NextLevel: a thunderbolt
On September 27, 2023, the announcement of the judicial liquidation by Korleon Biz and NextLevel by Julien Jimenez caused a real earthquake. This unprecedented news has plunged many industry players into turmoil. The reasons given by Jimenez, although vague, mention financial and management issues, causing panic and confusion among partners and clients who had placed their trust in the company.
Impact on the influencer ecosystem
The success of NextLevel had allowed many influencers and SEO players to prosper. However, the liquidation had devastating consequences. Those who earned income from their collaboration with the platform found themselves confronted with significant unpaid debts. This financial destabilization threatens the survival of many small businesses and freelancers, who had based their economic model on these partnerships.
The scam allegations
Following the events, accusations of scam emerged, fueling suspicion around Julien Jimenez and his management method. The main elements fueling these allegations include non-payment of content creators, as well as lack of transparency regarding financial difficulties. Although there is evidence of management problems and personal turmoil, the question of ethics in the SEO industry is alarming.
Reactions and reflections in the world of SEO
This scandal has sparked a wave of reflection among SEO professionals regarding netlinking practices. The absence of clear regulations and financial transparency highlighted the vulnerability of the sector to such crises. SEO players then become aware of the need to support their strategies and diversify their sources of income to avoid too much dependence on a single economic model.
Towards a more ethical future
The NextLevel affair prompts a reevaluation of SEO industry standards. This tragic experience must serve as a catalyst to establish healthier and more transparent practices. It is becoming crucial that players in the sector work together to establish guidelines that protect both professionals and advertisers against future abuses.
- Background of the case: Judicial liquidation of NextLevel.link announced on September 27, 2023.
- Founder: Julien Jimenez, creator of Korleon Biz in 2009, major player in French SEO.
- Impact on publishers: Large unpaid sums jeopardizing their financial stability.
- Consequences for advertisers: Loss of money invested and calling into question SEO benefits.
- Charges: Suspicions of scam fueled by the lack of financial transparency.
- Importance of transparency: Need to provide information on the financial health of netlinking platforms.
- The acquisition of NextLevel.link: Acquired by SEMJuice for 100,000 euros, indicating continued interest in the netlinking model.
- New ethical issues: Thoughts on risk management and accountability in SEO.

In-depth analysis of Julien Jimenez’s NextLevel scandal
The NextLevel affair, orchestrated by Julien Jimenez, shook the world of influencers and SEO in France. This situation highlights the ethical and financial issues of the SEO sector, revealing the risks of a sometimes opaque industry. The consequences of this collapse are being felt by many players, both publishers and advertisers. This article offers a detailed analysis of the implications of this case and recommendations to avoid such abuses in the future.
Transparency and accountability
The first recommendation arising from the NextLevel affair is the need for increased transparency within netlinking platforms. It is imperative that companies provide clear and detailed reports on their financial health and business practices. This includes information about payments made to publishers and investments made by advertisers. Transparent behavior builds trust and prevents financial losses for the parties involved.
Diversification of SEO strategies
Faced with the critical situation of Julien Jimenez’s companies, it is crucial for SEO professionals to diversify their strategies. Not depending on a single platform or method helps reduce the risks associated with the collapse of a major player. Specialists should explore other SEO techniques, such as content marketing, local SEO or optimization for voice searches. This guarantees a balanced and sustainable approach to SEO.
Importance of continuing education
To support this diversification, it is essential that SEO professionals engage in a continuing education. The digital marketing industry is evolving rapidly, and staying informed of the latest trends and best practices is fundamental to avoiding falling into the traps of netlinking. Attending workshops, conferences or taking online courses can help learn new skills and renew existing knowledge.
Regulation of the netlinking sector
Another essential aspect is the sector regulation netlinking. There is a need to put in place stricter legal and ethical frameworks to protect market participants against financial risks. This could include regular audits of netlinking platforms and reinforced controls on their operating methods. Regulation can also encourage good practices and discourage fraudulent behavior, thus preserving the credibility of the sector.
Education of advertisers and influencers
Finally, a campaigneducation targeted for advertisers and influencers is essential. It is crucial to inform them about the risks inherent in netlinking strategies and the need to adopt a balanced approach to SEO. Businesses should be encouraged to consult SEO experts before committing financially to link acquisition projects. This would help avoid losses similar to those seen in the NextLevel case.
Promotion of ethics in the sector
A culture ofethics should be encouraged within the SEO industry. Industry players must recognize the importance of maintaining high standards of business practices. Working to establish clear ethics can help restore customer and partner trust, promoting a more responsible and respectful industry.
FAQ on Julien Jimenez’s NextLevel case
What is the NextLevel affair? This is a landmark affair in the SEO sector in France, where Julien Jimenez announced the liquidation of his companies, Korleon Biz and NextLevel.link, raising questions about the management of the company and netlinking practices. .
When did NextLevel’s liquidation take place? The compulsory liquidation was announced on September 27, 2023, leading to significant consequences for many players in the SEO sector.
What were the impacts of this liquidation on publishers? Publishers who depended on revenue generated from links placed on their sites found themselves with large unpaid sums, jeopardizing their financial stability.
Why do some people call it a scam? Following the liquidation, accusations of scam emerged due to the lack of payment for the links and the lack of transparency about financial difficulties before the liquidation was announced.
What lessons can we learn from this affair? This case highlights the importance of transparency, diversification of SEO strategies and regulation in the netlinking sector.
What measures are proposed to avoid such scandals in the future? Solutions such as increased platform transparency, diversified SEO strategies, strict regulation, and customer education are suggested to build trust in the industry.
How did the market react following the liquidation of NextLevel? Despite the repercussions of the liquidation, the purchase of NextLevel.link by SEMJuice for 100,000 euros indicates that the market maintains an interest in this type of platform, but with a need for reforms to ensure its sustainability.
